樱花动漫

Job Overview

Come join 樱花动漫 as a Principal Life Cycle Marketing Manager!

Responsibilities

• Develop and implement Lifecycle Marketing Strategy.
• Plan, execute, and measure multi-channel marketing campaigns driving demand and lead generation.
• Execute and measure customer-backed email/marketing automation campaigns in Eloqua to drive usage, conversion, retention, revenue and unit growth
• Set up and QA campaigns in Eloqua for lifecycle marketing stages, lead nurture, onboarding, and trial conversion.
• Plan and manage the end to end process of direct mail campaigns – including strategy, creative development and management of print and fulfillment vendors.
• Plan, execute and measure campaigns.
• Build program test plans. Perform and analyze A/B split testing along with analyst
• Partner closely with cross functional teams (e.g. Segment Marketers, Product
• Managers, Data Ops, Analytics, Creative & Deployment Agencies) to execute campaigns, as well as optimize and analyze campaign results.
• Develop program/creative brief. Manage creative development with copywriter, designer and programmers.
• Accurately estimate and track program costs, weekly campaign timelines and results
• Build and ensure on-time detailed program schedules - from kick off to tracking codes to legal/compliance review to deployment and results tracking, including managing stakeholder expectations and communicating out project timelines
• Set-up, test/QA and deploy email campaigns in Eloqua

樱花动漫 provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is:INSERT PAY RANGES – for example:

Bay Area California $150,000 - $250,000

Southern California $140,000 - $205,000 This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at ).Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, 樱花动漫 conducts regular comparisons across categories of ethnicity and gender.

Qualifications

• Email marketer with 7+ years’ experience in b2c or b2b email and/or mobile marketing.
• Experience setting up, executing and measuring life-cycle email campaigns for SaaS products
• Marketing automation experience (e.g. Eloqua, Marketo, Pardot) required
• Exceptional executional and project management skills
• Understanding of email creative best practices
• Passion and ability to be agile in campaign development, execution and delivery of results
• Strong analytical and problem-solving skills to understand data sources, data mapping, campaign logic, and campaign performance (ROI analysis and recommendations)
• Curiosity and energy for digging into campaign data and leveraging technology
• Comfortable in a fast-paced environment
• Strong prioritization and time management skills
• Ability to manage multiple complex projects and priorities
• Solutions oriented mind-set
• Ability to iterate and learn quickly to optimize campaigns
• Highly organized and detail oriented
• Ability to work independently and cross-functionally